FIFA 17™
Make your mark
MY ROLE: Creative / Art Director / Designer 
Agency: Wieden+Kennedy​​​​​​​​​​​​​

Introducing Story Mode on the Fifa franchise.

How do you sell a football game to an audience (AKA the USA) who don't really care for football? 
You let them deep dive into that world first hand. Shot by Derek Cianfrance - director of "Place beyond the Pines" - the spot follows the journey of player from the change room to the stadium, from rookie to the player an entire stadium sings for.
The second TV spot was aimed for an e-tournament activation "The Golden Controller".

The campaign also comprised of an instagram & facebook own campaign for the e-tournament activation.