Just Do It Greece
MY ROLE: Creative / Art Director / Film Director  / Photographer 
Agency: Wieden+Kennedy​​​​​​​​​​​​​

A provocative assault to the Olympics '16.

Greece is a country in crisis. But in her athletes, we find an indomitable spirit, a refusal to defined by their surroundings. An almost Herculean desire to triumph over circumstance.

Filmed in the abandoned stadiums of the Greek Olympics, the film was a tribute to these athletes, who stand like ancient heroes among the ruins, refusing to give in.
Print & Activation
The Campaign also comprised of print, social posters and a Nike+ marathon activation.
More graphic design work at Unit57.
Viral reaction: ​​2M+ organic views of the Film in Greece.

The campaign created awareness over important topics in Greece opening a public discussion reaching over national tv.