Nike
Just Do It Greece
MY ROLE: Creative / Art Director / Film Director / Photographer
Agency: Wieden+Kennedy
A provocative assault to the Olympics '16.
Greece is a country in crisis. But in her athletes, we find an indomitable spirit, a refusal to defined by their surroundings. An almost Herculean desire to triumph over circumstance.
Filmed in the abandoned stadiums of the Greek Olympics, the film was a tribute to these athletes, who stand like ancient heroes among the ruins, refusing to give in.
Print & Activation
The Campaign also comprised of print, social posters and a Nike+ marathon activation.
More graphic design work at Unit57.
![](https://cdn.myportfolio.com/f76f79612ab6eb0c64557fb1562c5b81/99b4df6f-c9f4-424f-8d5d-89e8cce02876_rw_1920.jpg?h=127a02af40d3b1f404028c98ce8050fe)
![](https://cdn.myportfolio.com/f76f79612ab6eb0c64557fb1562c5b81/7592992d-2d51-4314-8577-d3cb1fc3bbd9_rw_1200.jpg?h=434f3a37f4aef51fd64030702dc1576a)
Viral reaction: 2M+ organic views of the Film in Greece.
The campaign created awareness over important topics in Greece opening a public discussion reaching over national tv.