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Arch & Hook
Exposing the fashion industry dirty little secret.
Did you know that eighty-five billion plastic hangers are thrown into the ocean every year?

I got invited by Arch&Hook to expose this urgent matter with a provocative campaign and a film launched during the London Fashion Week 2019.
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CREDITS
MY ROLES: Creative Director /Film Director
Agency: Ridley Scott Creative Group
Production: RSA Films
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Nimuë Smit 16mm Outtakes
BTS Fashion's Dirty Little Secret