A commercial turned into a live heist.
On New Year's Eve, Cristina Pedroche hosted the national broadcast countdown live on Spanish TV. Throughout the night, Pedroche wore a stunning crown-shaped piece of jewelry. However, during the countdown, she accidentally lost the crown in front of millions of viewers during the live transmission.
During the commercial break, Estrella Galicia aired their commercial featuring Spain's favorite thief, Berlin. To the audience's surprise, he revealed the true author behind the heist.
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Client: Netflix
My Role: Director / Creative Partner
Agency: CYW
Production: Protokol
